I want you to do something for me. Do a Google search right now for "Down syndrome." Now check the ads that you see on the results page. My guess is that one of those ads - perhaps the top spot - is taken by a clinic offering third trimester abortions. I don't want to use the name of the clinic, because I don't want to give them any free publicity, but it rhymes with "Ace" Medical Care.
I'm painting a big bull's-eye on this ad. I would like to see it disappear. I don't care if someone sees it when they search "abortion," but people don't need to see it when they search "Down syndrome.' It's another example of a culture of normalization, a culture that repeatedly sends the message that it's okay to abort these babies. Some mothers will choose this route, and that's their choice. But I don't want this message broadcast to a woman who has just learned that her baby may have an extra chromosome. A terrified woman sitting alone, late at night at the glow of her computer, desperately searching for info about a condition she never really thought about. That woman does not need to see that ad at that time. It's disgusting.
I don't really know how to get rid of this ad. We could all write the clinic and ask that it be removed, but my guess is an abortion clinic has dealt with people more determined - and more vicious - than Oz Squad. I'm guessing we won't get far with that route. We could email Google. Again, Google may have no interest in deciding what ads to accept. We could all click the shit out of that ad every day. Run up the bill - those types of ads are paid for per click. However, there's a possibility that "Ace" Medical Care could petition Google to check the ip addresses of the clicks and get a refund. I'm not sure they can do that, but it's possible.
Does anyone have any other ideas? Anyone? Anyone? Bueller?